There is gold in going green, and the same drive to make a buck that created global warming can now be harnessed to slow the carbon- based pollution that is overheating the planet. ECOpreneuring shows how we can harness our country’s entrepreneurial spirit to avert global catastrophe and profit from doing so. – Robert F. Kennedy, Jr.

Kivirist and Ivanko weave together a perspective that can transform how you think about work – and a more sustainable life. Their timely book is jam-packed with the necessary details to sort out what it means to live simply and sustainably in an economy that fosters life, not depletes it. ECOpreneuring illuminates a radically different approach to both working and living. – Wanda Urbanska, host of “Simple Living with Wanda Urbanska”

Powerful social trends towards green living, relocalization and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift towards prioritizing purpose over profits, and building community over building market share. A nation of 9 to 5-ers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living.

This accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of:

- Eco-Business basics
- Purposeful management
- Marketing in the green economy
- Running a lifestyle business.

Ecopreneuring shows how we can earn our daily bread on a local or regional level while saving money, strengthening the economy and helping restore the planet to ecological health and social stability.

Part small business manifesto, part personal finance primer, Ecopreneuring is essential reading for small business owners, prospective entrepreneurs, and anyone who dreams of a livelihood based on independence, creativity, passion and a commitment to green practices and sustainability.

via: CSRwire

The project, dubbed Renewable Energy Cheaper Than Coal, is hiring dozens of engineers and targeting investment financing at advanced solar thermal power, wind power, enhanced geothermal systems and other new technologies, Google said.

Some may think that going into areas not related to the core business is bad business… though I will enjoy watching what Google can do in an area that seems to need more help. Solar and wind generation continue to be more costly then buying from your local utility.

Google has allocated 10% of their money toward unrelated projects… this one taking up 3% which equals 500 million.

Just makes me think of Nokia and the rubber boot company they used to be.

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